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Personal Brand on LinkedIn: Where to start

If you're a ghost online, you don't exist. Your personal brand is often your first impression with investors, customers, and top talent; and it can be your biggest growth engine when done right.

​Time to cut through cringe-worthy LinkedIn trends and AI generated posts. Join us for the discussion on how to build an authentic personal brand that actually drives business results; whether you're fundraising, recruiting, or generating leads.

​What we'll cover:

​- Content & profile essentials – hat actually grabs attention and converts visitors into connections, clients, or investors.

​- Critical do's and don'ts – common mistakes killing your engagement and the tactics that actually work.

​- Quick wins – immediate changes you can make to start seeing results.

​- Building in public done right – the difference between authentic storytelling and generic updates that get ignored.

​As a bonus, we'll review your profiles and discuss quick fixes you can implement right away.

Olga Žorova is a communications professional with 10+ years of experience helping brands and leaders build presence through clarity and storytelling. She's worked across pharma, IT, fintech, and retail, specializing in brand positioning, executive personal branding, and marketing strategies that create measurable impact.

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